Our Story


Tiiu is an Estonian name [pronounced "tee-YOU"]

We are based in Encinitas, CA and operating as an online store only.


Hi!  I'm Tiiu!

My name is distinct.  My way of expressing myself is through fashion & beauty.  And my style is overdressed & opposite from ordinary!

I have a hard time finding clothing that moves me.  I love things that are unique & different , so I started TIIU.

We offer carefully selected boutique clothing & accessories at accessible prices.  Customer service is our  #1 priority!

Let's join together as a community of women to inspire each other to feel strong, confident & beYOUtiful!


Founder @TIIULA